When it comes to candles, not all waxes are created equal. Paraffin wax is a by-product of petroleum. Yes, that petroleum, the same one used to make fuel. It’s cheap widely available, and used in many mass-marketing candles. But it comes with a cost.
At Wild England, we’re always committed to using only eco-friendly, high quality ingredients. So for our candles, we choose 100% soy wax. Here’s why that matters:
Cleaner burn, healthier air
Soy candles burn cleaner than paraffin, with little to no soot. Paraffin, on the other hand, can release toxins and black smoke when burned, especially in closed spaces.
Longer burn time
Soy wax burns 30–50% slower than paraffin, meaning your candle lasts longer. More time, more scent, more moments of calm.
Better scent throw, naturally
Soy holds fragrance beautifully and releases it slowly as it burns, creating a soft, luxurious scent experience. You won’t get that “overwhelming chemical” hit like with some synthetic paraffin blends.
Eco-friendly & Vegan
Soy is a renewable resource. It’s biodegradable and cruelty-free. Perfect for conscious homes and thoughtful gifting.
It just feels better
Let’s be honest, when you know your candle is made from clean, natural ingredients, it changes the experience. It’s not just a scent, it’s a ritual.
So, what should you look for?
Not all “soy” candles are 100% soy, some can be blended with paraffin to cut costs. At Wild England, we’re proud to use 100% soy wax, hand-poured in small batches with carefully chosen fragrance oils that respect your space and your senses.
Your space deserves better
Candles are part of your home. They set the tone, the mood, the atmosphere. Why fill the air with anything less than beautiful, natural simplicity?
Choose soy. Choose better. Choose Wild
