Where is Wild England based and where does the brand's inspiration come from?

Wild England is based on the South West coast of Dorset, England. The brand was born from a deep connection to this wild, storied landscape – its fossil-strewn cliffs, Jurassic Coast arches, coastal paths and Purbeck heathlands. That sense of place shapes every product Wild England makes.

Who founded Wild England?

Wild England was founded by Edward and Dasha, a couple connected by a love of Dorset's coastline and a desire to create toiletries which feel both genuinely luxurious and genuinely ethical. The brand grew out of their experience running hotels and a joint frustration with the wasteful, chemical-laden amenities on the market.

What values does Wild England stand for?

Wild England is built on the belief that luxury and ethics aren't in conflict. Every product is organic, natural and vegan, made with sustainably sourced ingredients and packaged with the planet in mind. The brand exists to prove that what's kind to the Earth can also be indulgent, beautiful and effective.

Why did Wild England choose refillable packaging?

Refillable bottles are central to Wild England's ethos. Rather than disposable single-use plastic, customers keep their bottles and top them up with 2-litre refills – dramatically cutting waste without changing their routine. It's a practical expression of the brand's pledge to honour the natural world that inspires it.

Are Wild England products suitable for sensitive skin?

Yes — all Wild England products are formulated with natural and organic ingredients, free from parabens, SLS, and harsh synthetic additives. Our gentle botanical formulas are designed to be kind to skin, though we always recommend checking the individual product ingredient list if you have a specific allergy or sensitivity.

Are Wild England products vegan and cruelty-free?

Absolutely. Every product in the Wild England range is 100% vegan and cruelty-free. We're certified by Cruelty Free International, so you can be confident that nothing we make has been tested on animals, and there are no animal-derived ingredients in any of our formulas.

Can hotels and holiday lets order wholesale?

Yes – Wild England works with a wide range of hotels, B&Bs, holiday rentals, restaurants, and spas across the UK. Our refillable amenity system has been designed with the hospitality trade in mind, minimising single-use plastic while giving guests a genuinely luxurious experience. Get in touch via our Trade pages or WhatsApp us on 07822 003 083 to discuss your requirements.

Scenic view of mountains with a lake and clouds in the sky

Live consciously, Make a change, Go Wild.

Our story · About us

Live consciously,
go wild

About Wild England

Wild England began with a question we brought home from Patagonia: how do you protect something beautiful without wearing it out? We came home to our hotels on the Dorset coast and started with the bathrooms.

2signature scents

475mlrefillable forever bottles

2Lrefill pouches, four refills each

UKdesigned in Dorset, made in the UK

The founders

Edward & Daria

We set out to create toiletries that felt as indulgent as the places we love to stay, without the miniatures and plastic left behind. Wild England is a family-run brand, and everything we make is designed around how hotels, hosts and homes really work.

Inspired by Dorset

Shaped by the coast

Fossil-strewn cliffs, wild coastal paths beneath the Jurassic Coast's arches, and Purbeck heathland humming with life. Our two scents, Sweet Orange & Cardamom and Lavender & Eucalyptus, carry a little of that landscape into every bathroom.

Our approach

Luxury that leaves the coast as we found it: refillable bottles, recyclable refills and formulas that are kind to skin.

Read our environmental commitment

Discover the range

Shop the range For hospitality

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Live consciously, Make a change, Go Wild.

Live consciously,go wild

Edward & Daria

Shaped by the coast

Discover the range

Live consciously,
go wild