Kind to skin,
kind to the coast
Wild England began with a simple question: how do you bring a little luxury into the bathroom without leaving a mess behind? Here is what we promise, and where we're still working on it.
A forever bottle
Every Wild England bottle is made to be kept, pump included. One 2-litre refill pouch tops up a 475ml bottle four times over, so you simply keep your bottle and refill it. If a bottle ever breaks, we'll send you a replacement free of charge.
What goes inside
Our formulas are vegan and certified cruelty-free by Cruelty Free International's Leaping Bunny programme, made with organic and naturally derived ingredients. Designed in Dorset, made in the UK.
Honest about plastic
We've cut out as much single-use plastic as we can, but we're not plastic-free yet: the pump on our bottles still contains some plastic. Because it's made to last you'll rarely need to replace it, and we keep working with our suppliers to find a better alternative.
Bottles with a wonky label or a small print mark hold exactly the same formula. Rather than waste them, we offer them for less in our Almost Perfect collection.
- Bottle and pumpKeep them for your next refill. Free replacement if a bottle breaks.
- Refill pouchFully recyclable.
- Box and sleeveRecycle with paper and card. Most are FSC certified.
- Broken pumpPump head in general waste; the straw can be recycled.
A share of every sale goes to Surfers Against Sewage, protecting the oceans and beaches of the Jurassic Coast we call home.
About Surfers Against Sewage